Touchmark | About Our Values
It Starts With Values
Read them. Live them. Share them.
At Touchmark, our values are not slogans; they are beliefs actively lived out by both residents and team members. They shape how we treat one another, how we make decisions, and how we create communities filled with meaning and connection.
Every thriving resident, family member, or team member who joins Touchmark embraces and participates in these values.
As you explore our site, we invite you to read each one carefully and ask yourself if they resonate with you personally. If they do, you’ll know you’ve found a place where you belong.
Our Values In Action
These I AM statements are our personal calls to action, our credo, if you will. Do these resonate with you? If you can say these things about yourself, you will love living or working here.
Core values
I am an ally
I am a friend
I am a giver
x / y
Our core values are more than words—they guide every decision we make.
For more than 45 years, Touchmark has remained grounded in five principles: Excellence, Teamwork, Hospitality, Integrity, and Compassion. Together, they form ETHIC—a reflection of our commitment to doing what’s right for residents and team members, every day.
These values aren’t just ideals—they’re lived daily. The following supporting "I" statements are what that looks like in action.
I am a compassionate listener and an encouraging voice.
I take responsibility and never compromise my integrity.
I attend to details and anticipate needs.
I create a safe space for inclusivity, diverse perspectives, and belonging.
I am as enthusiastic about the success of those in my community as I am about my own.
I insist upon excellence as my standard approach.
I value laughter and shared memories.
I wear a positive attitude and maintain a sense of joy.
I consider adventure and fun essential to well-being.
I celebrate humanity and aging with dignity.
I build community one relationship at a time.
I am a gentle touch.
I offer hope and assurance.
I find satisfaction and purpose in providing genuine hospitality.
I am always aware that I work in the homes of our residents.
I earn the opportunity to return and serve each day.
Core values
Our core values are more than words—they guide every decision we make.
For more than 45 years, Touchmark has remained grounded in five principles: Excellence, Teamwork, Hospitality, Integrity, and Compassion. Together, they form ETHIC—a reflection of our commitment to doing what’s right for residents and team members, every day.
These values aren’t just ideals—they’re lived daily. The following supporting "I" statements are what that looks like in action.
I am an ally
I am a compassionate listener and an encouraging voice.
I take responsibility and never compromise my integrity.
I attend to details and anticipate needs.
I create a safe space for inclusivity, diverse perspectives, and belonging.
I am as enthusiastic about the success of those in my community as I am about my own.
I insist upon excellence as my standard approach.
I am a friend
I value laughter and shared memories.
I wear a positive attitude and maintain a sense of joy.
I consider adventure and fun essential to well-being.
I celebrate humanity and aging with dignity.
I build community one relationship at a time.
I am a giver
I am a gentle touch.
I offer hope and assurance.
I find satisfaction and purpose in providing genuine hospitality.
I am always aware that I work in the homes of our residents.
I earn the opportunity to return and serve each day.
Everyday I Make My Mark
I am Touchmark
Rooted in Values, Inspired by Connection
The values you’ve read were not written in a boardroom; they were shaped by Touchmark team members at every level, from those serving residents each day to our CEO and Founder. This spirit of collaboration created a set of principles that are deeply meaningful and guide how we live, work, and connect with one another.
Being an Ally, Friend, and Giver reflects the heart of Touchmark.
These values define how we listen, support, celebrate, and serve—ensuring that every interaction builds trust, dignity, and authentic connection. They are not abstract ideals, but daily practices that bring our communities to life.
Our privately held, family-owned structure allows us to stay true to these principles. With no outside investors, our leadership works side by side with those in our communities every day, ensuring every decision serves the long-term well-being of our residents and team members alike.
Gold Standards: Excellence in Action
Our Gold Standards shape every interaction, every service, and every decision across our communities.
They define how we show up for residents, families, and each other, providing a clear, shared commitment to quality. Every team member knows what great service looks like and how to deliver it consistently.
We don’t just follow the Gold Standards, we live them. By listening, learning, and anticipating needs, we continually raise the bar, creating meaningful experiences and elevating what’s possible.
This is what sets Touchmark apart: not just as places to live, but as communities built on trust, warmth, and a passion for enriching lives.
Stability You Can Count On
Touchmark has been privately owned since 1980, and all of our shareholders are Touchmark team members. There's no private equity influence or distant corporate office calling the shots. That distinction matters because it means the people making decisions are the same people invested in your experience every day. The result is an organization that has remained consistent, stable, and committed to excellence in senior living for more than four decades.
4,500+residents served daily
45+years of history and service to families
500+years of combined industry and hospitality experience in senior leadership
1 group of dedicated owners for all 45+ years, made up entirely of Touchmark team members
2,900+team members making a difference each day
0 Wall Streetand outside investors
