Touchmark on West Century | Our Difference
Our Difference
The Touchmark Difference
The Values We Live Daily
Our shared values are at the core of what sets us apart. They are at the heart of Touchmark on West Century. They guide how we treat one another, how decisions are made, and how community takes shape.
Our Values In Action
These I AM statements are our personal calls to action, our credo, if you will. Do these resonate with you? If you can say these things about yourself, you will love living or working here.
Core values
I am an ally
I am a friend
I am a giver
x / y
Our core values are more than words—they guide every decision we make.
For more than 45 years, Touchmark has remained grounded in five principles: Excellence, Teamwork, Hospitality, Integrity, and Compassion. Together, they form ETHIC—a reflection of our commitment to doing what’s right for residents and team members, every day.
These values aren’t just ideals—they’re lived daily. The following supporting "I" statements are what that looks like in action.
I am a compassionate listener and an encouraging voice.
I take responsibility and never compromise my integrity.
I attend to details and anticipate needs.
I create a safe space for inclusivity, diverse perspectives, and belonging.
I am as enthusiastic about the success of those in my community as I am about my own.
I insist upon excellence as my standard approach.
I value laughter and shared memories.
I wear a positive attitude and maintain a sense of joy.
I consider adventure and fun essential to well-being.
I celebrate humanity and aging with dignity.
I build community one relationship at a time.
I am a gentle touch.
I offer hope and assurance.
I find satisfaction and purpose in providing genuine hospitality.
I am always aware that I work in the homes of our residents.
I earn the opportunity to return and serve each day.
Core values
Our core values are more than words—they guide every decision we make.
For more than 45 years, Touchmark has remained grounded in five principles: Excellence, Teamwork, Hospitality, Integrity, and Compassion. Together, they form ETHIC—a reflection of our commitment to doing what’s right for residents and team members, every day.
These values aren’t just ideals—they’re lived daily. The following supporting "I" statements are what that looks like in action.
I am an ally
I am a compassionate listener and an encouraging voice.
I take responsibility and never compromise my integrity.
I attend to details and anticipate needs.
I create a safe space for inclusivity, diverse perspectives, and belonging.
I am as enthusiastic about the success of those in my community as I am about my own.
I insist upon excellence as my standard approach.
I am a friend
I value laughter and shared memories.
I wear a positive attitude and maintain a sense of joy.
I consider adventure and fun essential to well-being.
I celebrate humanity and aging with dignity.
I build community one relationship at a time.
I am a giver
I am a gentle touch.
I offer hope and assurance.
I find satisfaction and purpose in providing genuine hospitality.
I am always aware that I work in the homes of our residents.
I earn the opportunity to return and serve each day.
Everyday I Make My Mark
I am Touchmark
Stability You Can Count On
Touchmark has always been privately owned. In fact, all of our owners are employees of Touchmark.
This means no private equity or disconnected corporate office driving decisions. In fact, corporate is not even a concept, we’re a partnership. The result is stability—this year and every year you’ll be part of a Touchmark community, reflecting the same consistency and quality that has been a hallmark of our legacy in senior living since 1980.
4,500+residents served daily
45+years of history and service to families
500+years of combined industry and hospitality experience in senior leadership
1group of dedicated owners for all 45+ years,
made up entirely of Touchmark team members
2,900+team members making a difference each day
0 Wall Streetand outside investors
Gold Standards: Excellence in Action
Our Gold Standards shape every interaction, every service, and every decision across our communities.
They define how we show up for residents, families, and each other, providing a clear, shared commitment to quality. Every team member knows what great service looks like and how to deliver it consistently.
We don’t just follow the Gold Standards, we live them. By listening, learning, and anticipating needs, we continually raise the bar, creating meaningful experiences and elevating what’s possible.
This is what sets Touchmark apart: not just as places to live, but as communities built on trust, warmth, and a passion for enriching lives.
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Get to Know Your Community Director
Great communities begin with strong leadership. Learn more about the person who shapes the culture at Touchmark on West Century and helps every resident feel at home.
Patrick Yantes
Executive Director